Our attention to detail defines the experience and honours our reputation. Digital printing uses a complex maths formula to assemble each printed image. Because of this colour management system, the image that is printed will always look the same no matter where it is located on the design. Digitizing is the process of capturing the image from a dot matrix.
Personalised printing enables you to tailor each printed item, improving product attraction, increasing usability and increasing enquiries, orders and ROI.
The clarity that today’s profile data can provide about customers, combined with the flexibility of New Perspective, makes it possible to create a truly valuable one-to-one relationship with each customer. Digital communication channels like email, websites and smartphones have always offered advanced levels of customisation and personalisation. Today, the same flexibility exists in the print world.
Variable data-driven messaging and crisp colour images can be placed, moved and switched to almost any location of any package component. Custom messages on “transactional documents” – such as invoices and statements – can offer unique, dynamic opportunities for personal offers. In addition, for marketing communications, personalised mail, such as personally focused envelopes, can increase open rates, where a matching or supporting message is waiting inside.