The importance of business cards
We currently reside in a world heavily reliant on digital technology, which has led to the question, are business cards outdated? With the numerous ways you can digitally advertise, does this mean social media and other digital impressions are enough for you to thrive in the modern world of business?
The answer is simple. No, the simplicity of a business card holds a huge amount of power.
When exchanging business information solely through digital means, it can quickly become impersonal, which is not the first impression you want to make when networking. A physical business card is a tangible representation of your brand and the quality and design of your card will reflect your professionalism to the client.
But what information should you include on your business card?
1. Name
It is important to include your name on your business card, but it's important to do it right. While some people think that adding their full birth name to their business card is necessary, it's not always the best option. If the name you typically go by is different, it's better to use that name on your business card instead.
A business card starts the journey of a relationship, so choose the name you wish to go by when designing your business cards.
2. Include a strapline on your business cards
A strapline is a concise message that captures the essence of your brand in less than ten words. It is an ideal addition to your business card as it can help potential clients quickly understand what you do and differentiate yourself from competitors.
Do you not have a strapline? Make one, get creative. It’s a great way to represent the true essence of the brand. Keep it simple, short, catchy and true to your brand.
3. Contact details
Three main contact details that are great to add to your business cards are your phone number, email address and website. The addition of these three details is self-explanatory; they allow people to contact you in a quick and straightforward manner.
Here at New Perspective, as a business card printer, we have seen many card designs go through our printers over the years. One design element we’ve seen become increasingly popular is the addition of a QR code which directs people straight to your website. With most people owning a smartphone, minimal effort is required; just scan the code, and it takes you straight there.
4. Social Media
The inclusion of social media links encourages people to stay up to date with your recent work and any updates on the business. Hopefully, this will convert them into loyal customers in the future.
It is common for businesses to have different usernames across their various social media platforms. To make it easier for potential customers to find you, we recommend including the icon of each platform along with your username. Making it easier for people to find your business.
5. White space
When designing a business card, most people don't consider white space as an essential element. However, it should be the first thing that comes to mind. White space does not necessarily have to be the colour white; it refers to the empty spaces within the card that allow your information to stand out. So, always make sure to incorporate some white space in your card design to give your card a sleek and professional look.
There are numerous ways you can save space;
Only include necessary titles and information - name, strapline, social media and contact details
Use a smaller font
Only use images if necessary or in the background
6. Your business cards should match your brand
Brand awareness is crucial for any business. Developing a consistent brand can help create a sense of familiarity with your customers. With high competition in many industries, brands and relationships are built through consistency, which in turn creates trust and the foundation for loyalty.
Presenting a consistent brand across all platforms can increase revenue by up to 23%. Therefore, it's important to match the branding used on your social media and website to your business cards. This includes using the same fonts, logos, and colours to represent your brand.
Business Cards by New Perspective Digital Print
Here at New Perspective, we provide a high-quality, cost-effective and eco-friendly printing service to create your perfect business card.
If needed, we can also support on design to ensure you get the most out of your first impression.
We work with local, national and international companies to help with all their print materials. For any queries regarding business card printing or to get a speedy quote, do not hesitate to get in contact with us;
T: 01227 282805